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The Deceptive Ease of the Startup Process

Born-in-the-cloud companies delivering digital services often fall short in a critical area. Because so many critical barriers to entry to creating an as-a-service company have been eliminated, there has been a mad rush to the as-a-service model on the part of many startups, some of which have become quite successful. The biggest problem that exists is a growing misconception on the part of born-in-the-cloud startups, that creating the infrastructure to a company is equivalent to creating the company. One can, conceivably, create an app, build a website and populate it with content, and add in an e-commerce component and a…

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William Zinsser, Author: On Writing Well

We’re receiving news of the death of William Zinsser at age 92.  Zinsser has been a mentor and an inspiration for several generations of journalists, writers, editors, business people, teachers, and lovers of good writing. He was a lifelong journalist and nonfiction writer—he began his career on the New York Herald Tribune in 1946—and was also a teacher, best known for his book On Writing Well. His 18 other books range from commentary (The Writer Who Stayed), memoir (Writing Places; Writing About Your Life) to travel (American Places), jazz (Mitchell & Ruff), American popular song (Easy to Remember), baseball (Spring Training) and…

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