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The Deceptive Ease of the Startup Process

Born-in-the-cloud companies delivering digital services often fall short in a critical area. Because so many critical barriers to entry to creating an as-a-service company have been eliminated, there has been a mad rush to the as-a-service model on the part of many startups, some of which have become quite successful. The biggest problem that exists is a growing misconception on the part of born-in-the-cloud startups, that creating the infrastructure to a company is equivalent to creating the company. One can, conceivably, create an app, build a website and populate it with content, and add in an e-commerce component and a…

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Motista Report Shows Financial Services Firms Using Emotional Connection to Improve Customer Experience and Generate Growth

Financial institutions have consistently improved the customer experience with new products and services geared toward an audience looking for more digital alternatives. But with the entire industry shifting towards a more customer-centric business model, differentiation has been a challenge. New insights from Motista, the leader in predictive intelligence for Emotional Connection, indicates that while a good customer experience no longer is a differentiator, those institutions which understand and act on the emotional connection consumers have with their financial institutions are more likely to experience predictable and sustainable growth. Motista’s findings are available in a newly-published white paper titled “Making the…

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