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The Deceptive Ease of the Startup Process

Born-in-the-cloud companies delivering digital services often fall short in a critical area. Because so many critical barriers to entry to creating an as-a-service company have been eliminated, there has been a mad rush to the as-a-service model on the part of many startups, some of which have become quite successful. The biggest problem that exists is a growing misconception on the part of born-in-the-cloud startups, that creating the infrastructure to a company is equivalent to creating the company. One can, conceivably, create an app, build a website and populate it with content, and add in an e-commerce component and a…

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Spacesuits, Salads, School and Stories: Crowdfunding research from Tech Forward

These days, crowdfunding is a first-choice option for an entire range of projects and causes that include everything from the Smithsonian’s effort to protect American astronaut Neil Armstrong’s 1969 moonwalk spacesuit to the infamous potato salad caper of Ohio’s Zach “Danger” Brown – the project that netted more than $55,000 and now has morphed into a potato salad cookbook venture. In between there are more startups, nonprofits and product launches than ever, and there are plenty of headlines. The new crowdfunding site Fig launched with a focus on game development, British tennis star Andy Murray just announced his investments in…

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