CRM and Marketing Automation

Motista Report Shows Financial Services Firms Using Emotional Connection to Improve Customer Experience and Generate Growth

Financial institutions have consistently improved the customer experience with new products and services geared toward an audience looking for more digital alternatives. But with the entire industry shifting towards a more customer-centric business model, differentiation has been a challenge. New insights from Motista, the leader in predictive intelligence for Emotional Connection, indicates that while a good customer experience no longer is a differentiator, those institutions which understand and act on the emotional connection consumers have with their financial institutions are more likely to experience predictable and sustainable growth. Motista’s findings are available in a newly-published white paper titled “Making the…